Job: Digital Marketing Manager

Location:  China

Reports To:  Senior Manager Media & Digital Marketing China; Region

Responsibility:

Key responsibilities include, but are not limited to:

• Strategy Support: Work with the senior members of the marketing teams in China, HK and global to advance and refine integrated digital strategies, as well as social strategies for specific campaigns, launches and projects
• Creative Collaboration: Liaise with Creative Media team to develop necessary social assets and ensure delivery
• Flawless Project Execution & Optimization: Drive implementation and optimization of campaigns and seasonal projects
• Platform Publishing: Lead the local China social publishing team to co-manage the publishing calendar and balance global and local stories
• Platform Expertise: Deep seated strategic and technical understanding of existing and emerging Chinese social and digital platforms

A successful Digital Marketing Manager is a strategic thinker who can work with leaders to develop best-in-class ideas, and then easily pivot to oversee detail-oriented tactical execution and realization. A proven track record of supporting or leading delivery in this capacity, and producing measurable ROI beyond impressions is a must.

This role is situated in China but requires complete integration and coordination with the HK marketing team in order to adapt brand strategies and to represent Chinese priorities at the corporate level.

MEASURES OF SUCCESS:

• Development of new, innovative social media and platform campaigns and initiatives
• Increased digital and offline sales being driven or indirectly attributable to social media activity
• Positive feedback from corporate and regional digital marketing teams

Requirements:

• Bachelor degree
• 5-8 years digital/integrated marketing experience with at least 3 focused primarily on social media marketing
• Exceptional technical mastery of global social media platforms - including native functionality, recent API changes, analytics capabilities/dashboards