Job: New Product Development Manager

Location:  Wuxi

Report Line: Marketing Director

Responsibility:

• Work with marketing Director to identify business opportunity via fully understanding marketing landscape.
• Incorporating marketing landscape, Consumer insights and category know how and Bridging what is needed from consumer to what is possible from technical side and be able to define product portfolio.
• Utilize market and consumer research tools to define the target customer group through following activities: Market study, segmentation, targeting and positioning
• Work with product manager, technical team to define the product specification and assess the product feasibility from technical, cost and go to market capability.
• Lead product marketing team to define the product positioning and conduct consumer test to validate the b product concept.
• Assess the business potential by running volume forecast test to assess the business return and business investment and provide to management the business risk.
• Able to define the product launch model if needed with test market and lead market to validate business risk before the full launch.
• Lead the product roll out nationally and able to expand the business model to other geography.
• Lead the consumer and market research team and enhance data based decision making process and Set up consumer and market research data library.

Requirements:

• At least 8 years Experience in marketing, branding and new product launch skill
• Marketing research is plus
• Bachelor or Masters Degree. Business Administration would be beneficial
• Leadership and initiative taking
• Strategic thinking
• Solid Data analysis
• Excellent interpersonal skills and communication skills
• Team-working and self-motivated
• Willing to understand technical depth
• Willing to interact with consumers
• Fluent in both Mandarin and English
• Proficient in PC skills/Window office software